In order of Importance…
1. Produce no material
likely to lead to hatred or discrimination on the grounds of a person’s age,
gender, race, colour, creed, legal status, disability, material status or
sexual orientation.
2. Do nothing to intrude
into anybody’s private life, grief or distress unless justified by overriding
consideration of the public interest.
3. Take no unfair personal
advantage of information gained in the course of her/his duties before the
information is public knowledge.
4. Strive to ensure
information is disseminated is honestly conveyed, accurate and fair.
5. Obtain Material by
honest, straightforward and open means, with the exception of investigations
that are both overwhelmingly in the public interest and which involve evidence
that cannot be obtained by straightforward means.
6. Protect the identity of
sources who supply information in confidence and material gathered in the
course of his/her work.
7. At all times uphold and
defend the principle of media freedom, the right of freedom of expression and
the right of the public to be informed.
8. Resist threats or any
inducements to influence, distort or suppress information.
9. Differentiate between a
fact and an opinion.
10. Not by way of
statement, voice or appearance endorse by advertisement any commercial product
or service save for the promotion of his/her own work or of the medium by which
he/she is employed.
11. Avoid Plagiarism
12. Do his/her utmost to
correct harmful inaccuracies.
I decided to put ‘Produce
no material likely to lead to hatred or discrimination on the grounds of a
person’s age, gender, race, colour, creed, legal status, disability, material
status or sexual orientation’ as the most important. Producing a story that
will discriminate people will not only drive an audience away, it will also be classed
as racism. Stories that will affect the audience in an negative way highlights
that the journalist is to blame for breaking the legal rules and displaying
horrific material, this also tarnishes
the organisation that the journalist is working for, hence I think it is the
most important as it leads to a domino effect.
Source: OCR Media Studies for AS Third Edition, Julian McDougall
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