In order of Importance…
2. Do nothing to intrude
into anybody’s private life, grief or distress unless justified by overriding
consideration of the public interest.
3. Take no unfair personal
advantage of information gained in the course of her/his duties before the
information is public knowledge.
4. Strive to ensure
information is disseminated is honestly conveyed, accurate and fair.
5. Obtain Material by
honest, straightforward and open means, with the exception of investigations
that are both overwhelmingly in the public interest and which involve evidence
that cannot be obtained by straightforward means.
6. Protect the identity of
sources who supply information in confidence and material gathered in the
course of his/her work.
7. At all times uphold and
defend the principle of media freedom, the right of freedom of expression and
the right of the public to be informed.
8. Resist threats or any
inducements to influence, distort or suppress information.
9. Differentiate between a
fact and an opinion.
10. Not by way of
statement, voice or appearance endorse by advertisement any commercial product
or service save for the promotion of his/her own work or of the medium by which
he/she is employed.
11. Avoid Plagiarism
12. Do his/her utmost to
correct harmful inaccuracies.

Source: OCR Media Studies for AS Third Edition, Julian McDougall
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