Survey Analysis

Target Demographic 16-20 year-old

Trio FM conducted a survey on Survey Monkey which 25 of our target demographic kindly completed

1. The two most popular answers were“rarely” and “never”. This highlights that radio was not as popular as it was approx.50 years ago. There are many factors that contribute towards this such as the development of technology. In today's society, many people prefer to watch than listen. The rise of television and the Internet highlights that radio ceases to exist, as the internet allows you to not only search the internet for research or entertainment purposes but you can also watch TV. The internet even allows you to listen to the radio through a website or an App. Although radio is not as popular as other forms of technology however, technology has enabled people to listen to radio as technology has become portable allowing the listener to listen virtually anywhere hence, radio is not at all forgotten or lost.

2. We asked our target audience what radio station they preferred. Three specific radio stations, “Kiss 100” ”Capital FM” and ”BBCRadio 1” were frequently found. Although these are popular radio stations, why our audience found them interesting was due to their huge emphasis on music.All these radio stations tend to play the same genres of music, hence lots of people listen to them.

3. We asked our audience what topics interested them. Our target demographic said that “music”, “weather”, “celebrity gossip” and “local current affairs” interested them the most. These are conventions found in a typical radio newscast. Most people are interested in finding out about the weather, if there were hazardous weather condition, the listeners would be aware of it. Another topic, which was popular, was “local current affair" such as the London Olympics, Young Mayor...etc.

4. Our survey showed that the majority of our audience members liked to listen to the radio in the morning, after school/work and on journeys. On journeys the radio accompanies the driver. Many people listen to the radio because it is a form of relaxation and it helps to relieve stress from work and school. It also fulfils a person's boredom.

5. We asked our audience if they were interested in local job opportunities. Overall, our audience were moderately or very interested in local job opportunities, therefore if we add this topic to our radio station, it will intrigue and benefit listeners, as they will be able to take from what is being broadcasted.

6. Genres of music that interested our audience the most were, “RnB”, “Hip Hop” and “Pop.” These genres are quite popular and current, it also highlights what our target audience currently like to listen to, and what interests them the most.

7. We asked our target demographic if they were interested in celebrity gossip. Many people were not interested in“Celebrity Gossip”, however, if we were more specific as to whom we would interview or talk about, like Olympians or celebrities who benefit society, the outcome would have defiantly be different.

8. We asked our target demographic if they think having an agony aunt on the radio is a good idea. Exactly half of our audience agreed to having an agony aunt on the radio, the other half disagreed,which could be due to the fact that it was not a common convention found in radio. Hence, many people were confused and unsure about whether an agony aunt would be suitable or not.

9. Our audience preferred a “funny and entertaining”or “laid back” host because this interests listeners and keeps them entertained. A serious news host would bore our target demographic. a serious tone can only be used for hard news and not throughout the whole radio broadcast.

10. We asked our audience if they preferred Local or national news. Local news was generally more popular because people are interested in knowing what happens around their local area, as it involves them and evokes more emotion.This is known as Proximity as it is news within an area code.