Friday, 21 December 2012

Research Methods


Primary Research...

·       Surveys: information can be found from an audience by simply filling out a survey containing questions related to your research.

·       Observation: another good technique in this case observe different radio news cast and how they broadcast, or present and so forth.

·    Interviews: enables you to get solid information from your target audience.

Secondary Research

·       Forums: this is where users can comment on current affairs that have happened, this can be very beneficial as it gives an insight as to what the public are thinking and aids us in terms of research.

·       Magazines/Newspapers: another form of secondary research that can be used as it can be seen as reliable and useful, especially with newspapers as they cover general, but popular news that can help with radio.

·       Websites: websites such as the BBC is a good secondary source of research as they not only cover news but they are also known for being very reliable and up-to-date.

Source: Class Notes
http://www4.caes.hku.hk/acadgrammar/report/resproc/research.htm#Primary
http://www.baxinteraction.co.uk/blog/?p=135
 

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