Sunday, 30 September 2012

What I understand by ‘news’ and ‘local news’?


Define News?
 
My definition of News is information, News is our ticket to understand what not only occurs in our part of the world but also what situations, circumstances happen globally. News helps us broaden our knowledge, but also used for our entertainment. News gives information for people to process and develop a good understanding of, it can be spread through the means of media, such as television, internet, radio and newspaper. News is described as a mixture of both hard and soft news, they have equal media attention depending on the level of importance or the impact it may have. News is also aimed to inform the public of current affairs that can affect people economically, globally, financially and socially, for example the Recession in Britain is prominently known to be an ongoing issue since 2009. This issue is still yet to be resolved. The Recession has had a huge effect on the British nation, as there has been an increase in inflation and redundancy. This piece of news comes under the topic of economy, as it explains, what is actually happening in terms of our money and what affect it has had on the people of Britain.
 
Define Local News?
Local News is focused more towards issues and stories which arise within one area. Examples such as crime, information on government events, e.g. mayor of London elections or successful GCSE results commonly occur in Local News. Local News has a huge impact as it relates to people that live in the area. It allows the audience to engage in such matters, as they may have had something similar happen to them or it associates in their area. Local News gives people self involvement which is a good trait for Local Radio as it intrigues listeners and increases the chance of more potential ‘Local’ Listeners. Local News provides an in depth understanding for people and shows acknowledgment. Learning and Understanding Local News help involve Local people in current affairs and events as people from the area are more willing to be active as it may concern them the most.
What Interests me....?
The type of news that interest me are Celebrity Gossip, I like to find out what famous stars get up to in their daily lives, I like finding out interesting things about Celebrities. I also have an interest in Sports, I am a big fan of the Olympics and have a keen interest in Tennis and Football. I enjoy listening to hard news whether it is international, National or Local; I find it very interesting to know what happens around the world. The main thing that interests me is Music, although I like to listen to the latest music, the main genres I prefer to listen to are Pop, Hip Hop and Rnb.

What My Audience are interested in...
My audience are within, roughly the age group of myself; hence we will have similar kind of tastes. I believe that my audience will have an interest in celebrity gossip; some may be interested in sports. My audience will definitely love music mainly in the genres of Pop and Hip Hop which we could potentially be the genre of our backround music for my radio production.